This year the team at Georgia Street Media were pleased to work with TELUS and TEDx Vancouver for another “same-day-edit” for their 2014 event.
Same-day-edits used to be completely unheard of, but have since become popularized in the wedding video world. What is a same-day-edit? Basically just what it sounds like: Video content is filmed, edited in your NLE software, and delivered….And if you are working with Linear Editing software? Well, that’s going to be a problem: http://en.wikipedia.org/wiki/Linear_video_editing.
In the wedding world, same day means that a video crew will film/document a bride and groom getting ready; special moments and rituals shared between the family; the wedding ceremony, and other key moments during the day. The video is then edited (usually with a laptop on-site), exported, and played for everyone at some point during the reception (Sidenote: We do not film weddings but check out http://www.lovestorymedia.com
– very talented bunch of guys, or http://www.stillmotion.ca
– even more talented but you might spend as much on your video as you do your wedding for this crew). Most videographers and creatives understand that there are a few key strategies that go into same-day-edits:
1) Know your Story…Find your music track(s) and storyboard everything out, even if some of what you are shooting is run & gun
2) Shoot to Edit….meaning, don’t shoot lots, only cover what need plus a little more for safety
3) Shoot with the look you want…There often isn’t time for colour grading or rendering
This year the TEDx video we produced was sponsored by TELUS, and the focus of our story was on the development of the art components. Fortunately the development of the art components for TEDx began weeks before the show, so we were able to capture certain aspects of the video well in advance before the day of the event, including art installations as they were being created by talented artists in Vancouver and the lower mainland.
On one of the days, I was filming an installation at the studio of the curator for the Arts Program, Drew Young (great guy!). He was playing this awesome music track from a mashup playlist: https://www.youtube.com/watch?v=HspOaXhw14w
Instantly, I knew that was the song….or at least the vibe we wanted to communicate for the video. So how do you get that track? Most of the time video producers buy license-free tracks for their videos on websites like Premium Beat, AudioJungle, or Marmoset, but when you can custom score a track or license an original…well, there’s just something really satisfying about it. So I called up Gem Records in Amsterdam and started the conversation – In broken dutch: “….Dag meneer. Hoe gaat het ermee? Ik will…”
Negotiation skills require a lot of tact, so when you can only speak a few words in the language, it’s tough not being delicate with the request. Fortunately the agent I was dealing with was totally cool and spoke great English. All the right elements swung in our favour and we were able to secure a license for the track well in advance before the event. In the weeks following we set up our edit, a rough layout of the footage we had captured, and then left gaps of what we knew we were going to capture on the shoot day.
For the day of the event we consisted of a crew of three (Jordan and Madeline – you guys are awesome!), capturing shots of installations arriving, people arriving, and their experiences at the beginning of the day. We brought that material back to our office – Jordan jammed through what was left to be edited, and then fortunately there was enough time for the three of us to sit down and have a healthy debate about what we needed to tweak before exporting the final video and delivering via USB key to the control room for playback.
The video played at the event and was very well received by the artists, as well as the audience at the show. An extended edit is currently being encoded and uploaded to TELUS Optik TV and will be running in the coming weeks and months ahead.